Time: June 28, 2022,9:00am

Tencent Meeting ID.：112-789-261

About Lecture：Little research has focused on online shopping habit, particularly concerning time, missing opportunity to potentially improve important outcomes by the simple innovative use of time. Based on a unique dataset that includes reviews as well as pertinent purchases at the individual level from a large online retailer, this study investigates whether consumers exhibit time habits for online shopping and whether followingsuch time habits affects their satisfaction and re-visit behavior. We employ activity-based metrics to assess individual shopping time habit, and results show thatconsumers form shopping time habits, and they obtain higher consumer satisfaction and exhibit greater re-visit behavior when the timing of shopping follows their shopping time habits.

About the Lecturer：Ziqiong Zhang is a professor at the school of Economics and Management, Harbin Institute of Technology. Her research interests cover the E-Commerce，Consumer behavior. Her research has been published in journals such as MIS Quarterly、Tourism Management、International Journal of Hospitality Management.