Nationality

Chinese

Academic Post

AssociateProfessor

￡Ph.D.SupervisorRMaster’s Supervisor

Academic Qualification

PhD

Graduation School

Southwest   University

Academic Engagement

(Representative)

Publications

[1]Xue   Zhou, Jiliang Mo, Yiyuan Li, et al. Effect of Finger Sliding Direction on   Tactile Perception, Friction and Dynamics. Tribology Letters, 2020, 68(3):   1-13.

[2]Hou   Jie, Li Yiyuan. The Influence Mechanism of Financial Availability on   Household Portfolio Diversification. Market Weekly, 2020, 33(10): 145-148.

[3]Liu   Taofeng, Li Yiyuan, Li Wei, et al. Influence of Surface Feature Height of   Deterministic Texture on Tactile Perception of Fingertip. Journal of   Southwest Jiaotong University, 2020, 55(02): 372-378.

[4]Hui   Shimeng, Li Yiyuan. An Experimental Research of Emotion Regulation   Intervening Individual's Irrational Risk Decisions Under the Situation of   Negative Income Shocks. Journal of Southwest Jiaotong University (Social   Science Edition), 2019, 20(05): 122-133.

[5]Xue   Zhou, Jiliang Mo, Yiyuan Li, et al. Correlation Between Tactile Perception   and Tribological and Dynamical Properties for Human Finger Under Different   Sliding Speeds. Tribology International, 2018, 123: 286-295.

[6]Yiyuan Li, Kang   Lee, Hong Li, Jean Decety. Children Show the In-group Favoritism in the   Altruistic Giving towards Natural Disasters. International Journal of   Psychology, 2016, 51: 340.

[7]Yan Gu, Xueping   Hu, Weigang Pan, Chun Yang, Lijun Wang, Yiyuan Li, Antao Chen. Neural   Activities Underlying Feedback Express Salience Prediction Errors for Appetitive   and Aversive Stimuli. Scientific Reports, 2016, 6: 1-11.

[8]Yiyuan Li.   Compulsory Donation Astricts the Children’S Altruistic Giving in the Natural   Disaster. 23rd Biennial Meeting of the International Society for the Study of   Behavioral Development, 2014.

Projects

[1]Golden   Course Construction of Social Psychology. University Project. 2020. Principle Investigator.

[2]Research   on the Construction of Labor Marketization Mechanism That Meets the   Requirements of Railway High-quality Development. Ministerial-level Project.   2020. Principle   Investigator.

[3]Research   on Compensation Reform of China Railway Oriental International Group. 2020. Principle Investigator.

[4]The   Influence Mechanism of Consumer Sentiment on Satisfaction and Brand Loyalty   in Online Giveaway Promotion. Humanities and Social   Sciences Project of the Ministry of Education (Project No.: 18XJA630001). 2018-2021.Investigator.

[5]Research   on a Comprehensive Learning Model for Accurate Communication of Online   Targeted Advertising Under the Background of Big Data. NSFC Project.   2015-2019. Investigator.

[6]A Developmental   and Mechanism Study on Disaster-Altruism. The National Natural Science   Foundation of China (Project No.: NSFC-31300861). 2014-2016. Principle   Investigator.

[7]The Mental   Mechanism of Children’s Altruism in Disaster Zone of 2008 Earthquake. Sichuan Province Philosophy   and Social Sciences Key Research Base   Project (Project No.: SCXL-82014). 2008-2010. Principle Investigator.

Books

[1]Theoretical Schools   of Developmental Psychology. People’s Education Press, 2007.

[2]Common Mental   Disorders and Disability in Children. Southwest   Normal University Press, 2009.

Course Name

Undergraduate

Social Psychology

Master

Organizational   Behavior and Human Resource Management

MBA

Human   Resource Management