教育背景: 2011年畢業于法國里爾中央理工大學,獲工業系統工程博士學位 社會活動及兼職: 英國阿爾斯特大學商學院,訪問學者,2018年 個人介紹:
代表專著及論文
[1]Wang Y. & P. McGowan. Fostering Technology Entrepreneur’s Career Choice: an Empirical Study Amongst Chinese University Students[C]. Birmingham, UK: Annual Conference of Institute for Small Business and Entrepreneurship, 2018. [2]Wang Y. & P. McGowan. Effects of project-based activities on the entrepreneurial career choice of SET students: a follow-up study in China[C]. Groningen, the Netherlands: High Tech Small Firm Conference on Knowledge Intensive Entrepreneurship, 2018. [3]Wang Y. Influence of Project Activities and Students’ Associations on the Professional Orientation of Engineering Students[C]. Tianjin, China: 4th Global Entrepreneurship and Innovation Conference, 2017. [4] Wang Y. Effects of pedagogical project and students’ associations on the professional orientation of engineering students: a follow-up study in China[C]. Beijing, China: Annual conference of the academy of innovation and entrepreneurship, 2014. [5]Wang Y. & C. Verzat. Generalist or specific studies for engineering entrepreneurs? : Comparison of French engineering students' trajectories in two different curricula[J].Journal of Small Business and Enterprise Development, 2011, 18(2): 366–383. [6]Wang Y., M. Bigand, D. Frugier. Comment transformer les futurs ingénieurs en entrepreneurs ?[J].Entreprendre & innover, 2011, 11-12(3): 65-74. [7]Wang Yifan. L’évolution de l’intention et le développement de l’esprit d’entreprendre des élèves ingénieurs d’une école fran?aise: une étude longitudinale[D]. Villeneuve d’Ascq, France: Ecole Centrale de Lille, 2011. [8]Wang Y., C. Verzat, M. Bigand. L’effet de la pédagogie projet sur le développement de l’esprit entrepreneurial des élèves ingénieurs[C]. Sophia-Antipolis, France: 6ème Congrès de l’Académie de l’Entrepreneuriat, 2009. [9]Wang Y., C. Verzat, D. Frugier, M. Bigand. Do project activities develop engineering students’ entrepreneurial spirit? State of art and exploratory research of engineering students training trajectories[C]. Oxford, Ohio, USA: Internationalizing Entrepreneurship Education and Training, 2008. [10]Wang Y., C. Verzat, M. Bigand. Comparison of impacts of project pedagogy and students’ associations on the professional orientation of engineering students[C]. Benevento, Italy: European Summer University of Entrepreneurship Research, 2009. [11]Verzat C., Y. Wang, M. Bigand. Les projets développent-ils l’esprit entrepreneurial des élèves ingénieurs?[C]. Brest, France: 5ème congrès Questions de Pédagogie dans l’enseignement supérieur, 2008. 二、主持或參與科研項目: [1].大數據背景下網絡定向廣告精準傳播綜合學習模型研究,國家自然科學基金,2016.1-2018.12,40萬元,71572156,主研。 [2].“從‘擴中’到‘擴大消費’-轉型時期中國新興中產階級測量、構成及消費特征研究”,國家自然科學基金,2015.1-2017.12,20萬元,20130184120018,主研。 [3].基于創業意向動態軌跡的大學生創業決策及創業路徑研究,四川省科技廳應用基礎項目,2012.6-2014.6,10萬元,2012JY0093,主持。 [4].創業意向動態模型探索:基于計劃行為理論和創業事件理論的縱向研究,高等學校博士學科點專項科研基金,2012.1-2014.12,4萬元,20110184120015,主持。 [5].大學生創業決策處觸發機制研究——以四川省大學生創業為例,四川省社科規劃青年項目,2011.9-2012.9,1萬元,SC11W017,主持。 [6].大學生創業意向動態軌跡與創業決策觸發機制研究,中央高校基本科研業務費專項資金科技創新項目,2012.1-2013.12,4萬元,主持。 [7].證券大數據上市公司網絡圖譜數據庫及深度挖掘股價變動關聯關系項目, 2017.3-2018.12,20萬元,主持 [8].銀行理財能力數據分析項目,2016.12-2017.9,6萬元,主研 [9].家用空調內銷大數據關鍵字梳理項目,2015.3-2016.2,5萬元,主研 [10].創新高校產學研機制及促進區域經濟社會發展,四川省決咨委項目,2013.5-2013.10,1萬元,主研 三、教學概況: 主講課程名單:市場營銷學、市場營銷戰略、消費者行為、創業機會識別、創業營銷、創業戰略 |